Episode 61

Using Polls to Determine Top Issues for Voters with Amanda Iovino

October 20, 2022

Amanda Iovino is a Principal at WPA Intelligence, one of the top two Republican polling firms in the United States. Amanda led the data efforts for Governor Glenn Younkin’s Virginia gubernatorial campaign in 2021, where she was awarded the American Association of Political Consultants’ Republican Pollster of the Year award. Prior to working with WPA, Amanda served as the Director of Research and Analytics for Winning For Women, where she directed qualitative and quantitative research efforts on behalf of the organization, as well as the Director of The Women’s Initiative, a large-scale research effort into the perspectives of Independent women voters.

Amanda joins me today to share her political polling and data analytics journey. We discuss what it was like to work with Governor Younkin during his campaign and how her polling efforts helped his campaign focus their efforts on the issues that mattered most to Virginia voters. We discuss how showing empathy can impact voters' direction at the polls. We discuss what the polls are currently showing regarding parental rights, education, and abortion issues and the direction Amanda predicts voters will take during the mid-term elections. We also discuss what Amanda believes the future will hold for female Republican candidates and why voters should be cautious about public polling.

“Polling has evolved to include data and predictive analytics.”
Amanda Iovino

This week on Political Contessa:

What inspired Amanda to start a career in politics, polling, and data analytics
How campaign polls help politicians focus on the issues that matter most to voters
What Amanda admires the most about Gov. Glenn Younkin
What the polls are currently showing about issues regarding parental rights, education, and abortion
Amanda’s predictions for the Mid-Term Elections and female Republican candidates
Being cautious about public polling

Connect with Amanda Iovino:

Awaken Your Inner Political Contessa

Thanks for tuning into this week’s episode of Political Contessa. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes on social media. And if you’ve ever considered running for office – or know a woman who should – head over to politicalcontessa.com to grab my quick guide, Secrets from the Campaign Trail. It will show you five signs to tell you you’re ready to enter the political arena.

Listen to this Episode